BTS to release new foldable video of ‘Yet To Come,’ Samsung to launch

BTS is working with Samsung on a new project.

On 27 July, Samsung announced it will partner with South Korean boyband BTS for their annual Samsung Unpacked event.

A new ‘foldable video’ for their latest hit ‘Yet to Come‘ will premiere on 10 August. The full version of the video will premiere at 4 pm EDT and take over the big screens in iconic objects like Times Square in New York City.

The new video follows the announcement of Samsung’s new Bora Purple edition of their Galaxy S22 mobile phone series as a nod to BTS’s trademark colour.

“With its pastel and neutral tones, Bora Purple embodies optimism and a sense of calm. It will unfold your world with the power of choice.”Whether you’re a K-pop star or a lifelong purple lover, the Galaxy S22 Bora Purple was made for you,” said Sonia ChangVP of Global Brand Marketing Group, MX Business at Samsung Electronics.

Samsung’s Galaxy S22 in Bora Purple will be available for purchase from 10 August.

Meanwhile, check out the music video for ‘Yet To Come’ here.


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